Operating a restaurant business successfully requires careful planning and calibration of a multitude of factors. Restaurants are fast-moving businesses that are constantly changing as new situations arise, which makes this calibration a very difficult task.

Therefore, restaurateurs need to take help of technology in their business to better organize their daily operations. A flexible and scalable restaurant management system that integrates with your restaurant’s POS can take you leaps and bounds ahead in this regard.

In addition to a centralized Restaurant management system, having your restaurant’s personalized mobile applications can help you take not only your sales to a new high, but also help you make huge leaps in executing common marketing strategies such as customer loyalty, promotional offers and discounts, referral programs, etc.

We haven’t stated you the best part yet – unlike the popular and shared online-ordering platforms, you don’t have to pay any commission to anyone for the online orders you will get from your own mobile apps..

Let us delve deeper and try to understand how a restaurant can use mobile applications to better optimize operations and increase revenue!

The Need For A Personalized Food Ordering App

One question that is bound to pop-up in your mind is “why do I need a personalized food ordering app, when I already have a multitude of third-party food delivery apps at my disposal?”

The answer is pretty straightforward, online third-party food-ordering service providers keep your restaurant business hostage by employing predatory pricing structures that put you at a disadvantage. But with your restaurant’s personalized mobile application that lets your customers place orders online and on the go, you can change that by breaking free from such restrictions.

A mobile application also helps you in creating a brand identity by enabling you to conduct all comprehensive marketing campaigns that encourage customer loyalty through the strategic use of coupons, discounts, referral programs, etc. Hence with your restaurant’s personalized mobile app, you not only take care of the immediate needs of your business but also ensure the longevity of your brand.

Here are five things your restaurant mobile app can do for you:

#1 Seize Control – Cut Out The Middle Man

Running a restaurant is a costly business endeavor, so why is that many restaurateurs waste their hard-earned money on third-party food delivery platforms? There is no simple answer to this question, some might say it’s the reach they offer, some might point towards the technology deficiency of many restaurants.

Nonetheless, the fact remains the same, many third-party food ordering apps that promise the heavens, impose heavy pricing restrictions on your menus. What makes it even worse is that you can’t raise prices to cope with the extra fees these third-party food ordering apps levy.

Therefore adopting a personalized food ordering app for your restaurant protects your business’s future in the long run. It ensures that you not only reach a wider set of customers but also build a credible brand identity in the hospitality industry.

Pro Tip #1 – Tired of paying up to 30% commission on your listed prices to third party food-delivery apps for the privilege of delivering your food? Do not worry, #Restaurants is here to rescue! Empower yourself to magnify your restaurant’s sales and revenue by paying 0% commission when someone places an order through your app! Click here to schedule a FREE demo.

#2 Efficient Menu & Order Management

Having a mobile application enables you to effectively handle multiple orders simultaneously, all while maintaining efficient functionality and operational preparedness. With a mobile application restaurants that are spread out in multiple locations are now empowered to efficiently make changes to their menus with a single interface.

Your personalized food ordering app gives you an edge in customer service as now you can offer contactless services in the post-COVID19 world. By offering contactless table ordering, pick up and delivery services you not only win customer trust for safety & hygiene, but also win in the long run by adopting new trends to get ahead of the cure faster than your industry competition.

#3 Increase Customer Footfall

The task that a well designed & built mobile application accomplishes is far more comprehensive than just taking up smartphone storage and looking pretty. Your personalized food ordering app needs to be a sophisticated system purposefully created for increasing your brand reach and customer footfall.

This can be achieved by launching a persistent push notification CRM campaign that entices your customer. Offer exciting combo deals, one-time customer offers, up-sell food packs, etc. You can also set up any custom charges and promotional offers you envision.

Your native mobile application also simplifies the process of selecting and paying for food items at your establishment. Allow customers to maintain social distancing by offering the options of pre-booking tables and menu items right from their mobile devices.

#4 Data Empowered Operations

A restaurant is a fast-paced business that requires a multitude of processes to work in unison to reach its full potential. Delays and operational inefficiencies might seem insignificant in the day-to-day tasks, but if not paid attention can soon blow up beyond proportion.

Having control over the flow of information is one of the fundamental aspects of gaining an operational edge in the hospitality business. With razor-thin margins and high overhead, you can’t let anything go to waste. Hence you need to be data empowered to make the right decisions!

With your personalized food ordering app and a Restaurant Management System, you enable yourself to gain crucial data required to streamline your operations. Now you can track and manage your orders, that help you understand what food items sell the most, allowing you to stay ahead of the market in stocking & resupplying.

#5 Take The Next Step In The Post-COVID19 World

The world has now changed beyond recognition due to the outbreak of the COVID19 pandemic across the world. Social distancing has become a word ingrained in the minds of millions across nations, if one business has suffered the most it has to be the hospitality industry.

In the United States alone the estimated loss to the hospitality industry since the beginning of the pandemic has been USD 925 Billion. Hence you as a business need to adapt to the new realities of your industry to survive in it. With a mobile application, you enable yourself to deploy online food deliveries, contactless table ordering, and contactless pickup orders.