Social media has become an inseparable aspect of our lives that we can no longer live without. The lines between the virtual and real world are now blurred beyond a point of differentiation. Today nearly 69% of users are more inclined to order food from restaurants that have a robust social media presence, especially an attractive Instagram feed. Hence, Instagram marketing has become a non-negotiable factor of a restaurant’s digital marketing strategy. In this article we will go over strategies that will make you an ace of Instagram marketing.
5 Strategies To Help Your Restaurant Win Instagram Marketing!
Instagram marketing is not an easy endeavor to undertake, but with the right tools and correct strategies you can take your business to the next level! Here are the top five strategies that you must use if you want to win Instagram:
#1 Use Hashtags To Your Instagram Marketing Advantage!
Instagram has a monthly active user base of 1 Billion+ people which makes it one of the biggest social media platforms. Instagram is a visual platform, images make up more than 98% of the content on the social network while the remaining is video-graphic with a little amount of audio. The platform’s visual nature helps businesses like restaurants thrive on their platform. 82% of millennial users have said they are more inclined to order from a restaurant that they have seen online before. The best way to tap into the large Instagram audience is by using relevant hashtags with your pictures/videos. The strategic use of the correct hashtags can take your Instagram marketing to the next level in no time!
#2 Use Captivating Graphics To Attract Attention During Your Instagram Marketing
Human beings are vision-centric creatures who are very easily engaged by visual stimuli. This behavioral trait is the result of how we as a species evolved our primates and proto-human who were hunter-gatherers. This lesson in evolutionary biology is critical for creating the best Instagram marketing strategy as now you know that using graphics is a sure-shot way of succeeding on the platform. Entice your customers more by sharing images of mouth-watering food, instill a sense of satisfaction & safety by sharing a BTS video of how your kitchen ensures maximum sanitation during the pandemic. You can also use well-designed graphics to market your restaurant’s mobile apps, discounts, coupons, etc.
#3 Use Your Instagram Story To Engage More Actively
Instagram has nearly 500 Million+ daily active users who engage with brands who publish Instagram Stories. The story is a quick, easy, and simple method of creating content that engages a large section of your already existing audience. With Instagram stories, you can create short, snappy, and easy to digest kinetic content. Instagram users have no dearth of service providers to cater to their needs. Hence you mustn’t take your audience for granted and always find new ways to engage them with interesting content that keeps them coming back for more.
#4 Use Colors To Create A Synchronized Feed Aesthetic
Brand consistency is an quintessential aspect of great brand building. It takes a whole new level of precedence on Instagram. As stated in the previous point, Instagram is full of restaurant businesses that are more than willing to gobble up your market share. It is all out war on the platform for likes, views, follows, and clicks. Hence, you need to create a social media presence that is remarkable and can’t be confused with any other brand or business in your niche. You want to create an Instagram feed that is visually appealing and graphically captivating!
#5 Partner With Influencers To Gain A Strategic Advantage
Food is an extremely important and popular industry on Instagram’s platform. If you go searching, then you wouldn’t find a dearth of food bloggers and influencers creating content within the niche. Partnering with these content creators can take your Instagram marketing to the next level. As it exposes your brand to their loyal audience. This marketing strategy enables you to find new potential customers. At a much faster pace when compared to purely organic marketing.
You also don’t have to worry about your marketing campaign’s budget. There are plenty of methods and types of influencers that will fit your budget be it bigger or smaller. You can partner with micro-influencers to post a review or a big-influencer to post a at location selfie story, the possibilities are endless.
In Conclusion: Our Take
Marketing your restaurant business on Instagram is a complicated process that requires thorough deliberation. The above strategies are to help you with the overall structure of your marketing strategy to enable you to make informed decisions. Ergo, before you dive head-first into Instagram marketing, you must pay close attention to the needs and wants of your business.
